Liquid Mountaineering
Can you actually do the impossible? No, not walk on water, I am talking about getting 4 million youtube views in a month! This video really got my mind going. I love a good viral video. So here is the plan:
Step 1: Select an idea or product that you need to promote. The less controversial the better, something we could sell a million of would be great. Lets say it is a running shoe that repels water.
Step 2: Think of something totally outragous that this idea or product (our running shoe) could help accomplish. If it only partly accomplishes it or can at least show hope that it can be done that is perfect. So, a running shoe that repels water well enough should be able to help you walk on water right?
Step 3: VERY IMPORTANT – you need to create a video showing how some extreme sports cool guys or some cutting edge scientific study is about to make a break through. Do not mention the product at all! Make the video realistic by showing failures and then slight improvement. A few random clips of your product or explaining how the idea started the whole thing and that is it. Add credibility by having believable characters tell how the movement started, where it is now, and the hope for the future.
Step 4: I mean it! Get that product out of there. Show the dedication of the people involved working long hours, travelling long distances working on the totally outragous claim that we now have hope in and believe may be a possibility not even caring about the product or idea you are promoting.
Step 5: Post that video everywhere. Blogs, facebook, youtube, news papers, classifieds, twitter. If you are lucky a TV news station will pick up the video and run it or the right people will repost it and some high traffic web sites will start picking it up. Hopefully within a week it will have all the momentum it needs!
I wish I would have thought of it. There is of course a certain amount of luck and coolness that needs to be attained. But yes, you can totally Walk on Water! No wait, you can’t, but do you know where to find water repellant shoes?
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